Craftybase (Now Stocksmith) vs WISMO: Inventory Software vs Order Tracking

Short answer: these solve different problems. Craftybase — now rebranded as Stocksmith — is inventory and cost-of-goods software: it tells you whether a product makes money. WISMO is order tracking: it tells your customer where their order is. Neither replaces the other, and which you need depends on which question you hear more often.

One thing to know before comparing: Craftybase is now called Stocksmith. As of mid-2026, craftybase.com redirects to stocksmith.io, and the pricing page carries the banner “Craftybase → Stocksmith · Same team, same software — just a new name.” Most articles comparing these tools haven’t caught up yet. Everything below reflects the current product.

What does Stocksmith (formerly Craftybase) do?

If you make physical products from raw materials — jewellery, candles, soap, pottery, leather goods — this is a back-office tool built for exactly that.

Raw materials tracking. You log every material you buy: wire, beads, wax, fragrance oils, fabric. It tracks how much you have, what it cost, and how much goes into each product.

Cost of goods sold. This is the strongest feature. For each product it calculates the true cost — materials, labour, overhead. If you sell a soy candle for $18, it tells you what’s left after jars, wicks, labels, wax and your time. Most makers estimate this. Stocksmith computes it.

Etsy and Shopify sync. It imports orders from connected stores and matches sales to products to materials, so profitability per product and per channel doesn’t require manual entry.

Production planning. If you have 15 candle orders and each uses 200g of wax, it tells you to have 3kg on hand.

What it costs

Pricing verified from stocksmith.io/pricing in August 2026. There is no free tier — a 14-day trial, then:

Plans are tiered by order lines per month rather than by seats — Studio covers 250, Indie 1,000, Business up to 5,000.

For what it does, this is a capable tool. If your main question is “am I actually making money on this product?”, it answers it properly.

But there’s a gap, and it’s the one most makers feel daily.

What it doesn’t do: talk to your customers

Stocksmith faces inward. It tells you about your business. It does not face outward, toward the person waiting on an order.

There’s no customer-facing tracking page — no URL a customer can open to see “in progress, starting production tomorrow.” No shareable link. No status timeline written for the buyer rather than the operator. No automatic email when an order’s status changes. And no per-order handling of advance and partial payments, which is how most custom work actually gets paid for.

None of that is a flaw. It was built as inventory and costing software and it does that job. But if your week is spent answering “where is my order?” rather than “what’s my margin?”, it won’t help.

How much customer-chasing are we actually talking about?

This is where most comparison articles wave at a statistic and move on. It’s worth being precise, because the honest numbers are harder to find than they look.

Vendors in the post-purchase space publish wildly different figures for how much of support volume is order-status chasing. Decagon says 25–40%, rising to 50–60% at peak. ShippyPro says 40–60%. Pango publishes its own benchmark bands and then says plainly that they’re “orientation, not law” — the author’s observations rather than research. None of them cite an underlying study. Treat any specific percentage you see quoted on this topic, including in competing articles, as folklore.

What I can offer instead is our own data, with its limits stated. Across the 93 orders on WISMO whose tracking page was opened at least once — 24 sellers, March to August 2026 — customers opened that link a median of 7 times before the order was finished. The mean is 18.1, dragged up by one order opened 187 times.

Seven checks per order. Without a link, a meaningful share of those become messages you answer by hand. That is the workload being discussed, measured on real orders rather than estimated. The full dataset and its limits are published — it’s 226 orders from 33 sellers, which is a small sample and presented as one.

What does WISMO do?

WISMO handles the outward-facing half: create an order in seconds from your phone, share a tracking link, update status as you work, and record payments as they come in. The customer opens the link — no app, no account — and sees your business name, the order details, current status, and a timeline of updates. Status changes can trigger an automatic email.

What it doesn’t do: inventory, raw materials, COGS, batch planning, Etsy/Shopify sync, or profitability analysis. It has no idea how much wax went into your candle.

Free for up to 10 active orders (40 lifetime); Pro is $9.99/month.

Stocksmith vs WISMO: feature comparison

	Stocksmith (Craftybase)	WISMO
Raw materials tracking	Yes	No
Cost of goods sold	Yes	No
Etsy / Shopify sync	Yes	No
Production batch planning	Yes	No
Profitability per product	Yes	No
Customer-facing tracking page	No	Yes
Order status timeline for the buyer	No	Yes
Automatic customer email on status change	No	Yes
Per-order advance / partial payments	Revenue level only	Yes
Mobile-first	No — web app	Yes
Entry price	$49/month, no free tier	Free tier, Pro $9.99/month

Stocksmith looks backward and inward: what did this cost, am I profitable, do I have enough material? WISMO looks forward and outward: where is this order, does the customer know, have they paid?

Which should you start with, Stocksmith or WISMO?

Start with order tracking if you lose hours a week to status messages, customers seem anxious between ordering and delivery, you forget to chase unpaid balances, or your work is mostly custom and made-to-order rather than batch production. That pain is external, it recurs daily, and the fix is cheap.

Start with inventory and costing if you don’t know whether specific products are profitable, you run out of materials unexpectedly, you can’t price confidently, you sell mainly through Etsy or Shopify, or tax season is painful for lack of cost records. That pain is internal and slower-moving, but it compounds.

The tiebreaker is simple: which question do you hear more often — “where is my order?” from customers, or “am I actually making money on this?” from yourself?

For most solo makers taking custom orders through Instagram and WhatsApp, it’s the first. You usually have a rough sense of material costs. What you don’t have is a way to keep twenty customers informed without twenty separate conversations. If you’re weighing the alternatives more broadly, the best order tracking software roundup covers seven options, and WISMO vs spreadsheets covers the free route most sellers try first.

Do you eventually need both?

Plenty of makers do. If you buy materials in bulk, produce in batches, sell on Etsy and take custom orders through DMs, you have both problems genuinely. A common pattern: Stocksmith handles the Etsy financial side, while direct orders — the ones that arrive as a conversation and bypass marketplace fees — get a tracking link.

But almost nobody needs both on day one. Solve whichever question you’re asked more often, and add the other when it starts to hurt.

Try WISMO free — no card required.